Nora Green was faced with a dilemma: When she finally launched her online accessories shop, she had imagined her handmade bracelets would sell like pancakes—because it did when she was still at university. She made a brochure of her creations and would bring it everywhere. Most of the girls bought their own and for their […]

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Google AdWords and Facebook Ads are two of the most popular paid marketing campaigns online. Both are heavily used and are used by small, medium and big businesses, even by new bloggers to promote their site. The difference, of course, is to the extent of the marketing campaign. Google AdWords is only for Google, and […]

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