Google AdWords and Facebook Ads are two of the most popular paid marketing campaigns online. Both are heavily used and are used by small, medium and big businesses, even by new bloggers to promote their site.
The difference, of course, is to the extent of the marketing campaign. Google AdWords is only for Google, and Facebook Ads is only for Facebook. There is no way for each campaign to cross over on either site.
If you’re new to paid campaigns and looking into purchasing one, which then should you choose? How do you know which one’s best for you?
To answer these questions, here are some of the differences between both campaigns. You then decide which one shall fit your needs:
1. Coverage of Campaign
As mentioned, Google AdWords is an ad campaign for Google, and Facebook Ads is for Facebook, which is advised by a professional SEO agency in New York. Each campaign is exclusive for its domain. Choosing between the two, you should then first decide which one captures the most coverage for your targeted audience. In general, most Southeast Asian countries (except for Singapore) are more of Facebook users that people even read their daily news on this platform. Some companies do not even have their websites as more citizens in Southeast Asia do not bother with sites and rely more on Facebook.
On the other hand, some countries are more of Google users. Check out the popularity of each site in your area of interest, and start building your campaign from there.
Since Google has a wider area of coverage and has more sophisticated tools to implement and check your campaign, its ads cost more than Facebook. The Cost Per Click (CPC) depends on your industry and company size, and it can cost from around $10 to $23 per click. I repeat, per click. That’s a huge amount of investment!
Facebook Ads are way more affordable. The average CPC is valued at $0.61. That’s more than a hundred percent less expensive than CPC for Google Ads. However, there is a reason why Facebook priced their ads that way: the platform does not provide many tools for the page owner, and the area of coverage is limited.
3. Your Industry
Generally speaking, Google AdWords are recommended for complex industries such as textiles, technology, food and beverage distribution, education, and business-to-business exchange. On the other hand, Facebook Ads are for smaller businesses such as blogs, travel sites, Etsy sellers, and fitness groups. It can be cringe-worthy to see a company as big as Berkshire Hathaway having a Facebook Ad running. Being on the wrong platform can be bad for your business’ integrity.
Which is more efficient between Google AdWords and Facebook Ads? The answer is: it depends. The right marketing campaign depends on the size and type of your industry, on the advertising funds that you have, and on your target audience. There is no one-size-fits-all sort of campaign that every small, medium or big business can adhere to. List down your priorities, look at your business in an honest light, know what you want to achieve, and make your decisions from there.